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Google My Business Post Image Size Guide in 2023

As of my knowledge cutoff in September 2021, the recommended image size for Google My Business posts is 720 pixels wide by 720 pixels tall. However, specifications and guidelines for platforms like Google My Business may change over time.

To stay updated with the latest image size requirements for Google My Business posts in 2023, I recommend referring to Google’s official documentation or support resources. They usually provide detailed guidelines on image sizes and formats to ensure optimal display and performance on the platform.

What Are Google My Business Posts?

Google My Business posts are a feature within the Google My Business platform that allows business owners to share updates, offers, events, and other relevant information directly on their Google listing. These posts appear in the “Posts” section of a business’s Knowledge Panel on Google search results and Google Maps.

Google My Business posts are a way for businesses to engage with their audience and provide them with timely and useful information. They can include text, images, videos, and call-to-action buttons. Some common posts include announcements, product promotions, upcoming events, special offers, and blog updates.

Regularly creating and publishing posts on Google My Business can enhance their online presence, attract potential customers, and keep their existing customers informed about the latest news and offerings. These posts can help improve visibility in local search results and increase customer engagement with the business.

How do Google My Business Posts Improve SEO?

Google My Business posts can improve SEO (Search Engine Optimization) in several ways:

1. Increased visibility: When you create and publish posts on Google My Business, they appear in the Knowledge Panel of your business’s listing on Google search results and Google Maps. This increased visibility can attract more clicks and drive more traffic to your website.

2. Local search ranking: Google considers various factors when determining local search rankings, and having an optimized Google My Business profile is one of them. Regularly posting relevant and engaging content signals to Google that your business is active and up-to-date, potentially improving your local search rankings.

3. Enhanced user engagement: Google My Business posts allow you to provide valuable information, promotions, and updates directly to users searching for your business. Engaging posts can encourage users to click, visit your website, purchase, or contact you. Higher user engagement signals to search engines that your business is relevant and valuable, improving your SEO.

4. Rich snippets in search results: Depending on the type of content you include in your Google My Business posts, such as events or offers, Google may display rich snippets in search results. These snippets can include additional information, images, and call-to-action buttons, making your listing more visually appealing and increasing the likelihood of user engagement.

5. Customer reviews and feedback: Google My Business posts also allow customers to leave reviews and feedback directly on your listing. Positive reviews and high ratings can positively impact your local search rankings and overall online reputation, further improving your SEO.

Remember, while Google My Business posts can contribute to your overall SEO efforts, they should be part of a comprehensive strategy that includes other SEO best practices such as keyword optimization, high-quality content creation, website optimization, and building high-quality backlinks.

Types of Google My Business Posts

There are various types of Google My Business posts that you can create to engage with your audience and provide them with relevant information. Here are some common types of posts you can use:

1. Updates: Share general updates about your business, such as new products or services, changes in operating hours, renovations, or important announcements.

2. Events: Promote upcoming events hosted by your business, such as workshops, webinars, sales, grand openings, or community gatherings. Include event details, dates, times, and special offers or incentives.

3. Offers: Highlight special offers, discounts, promotions, or coupons to incentivize customers to visit or make a purchase. Specify the offer details, redemption instructions, and any applicable restrictions.

4. Product Showcase: Showcase specific products or categories with enticing images and descriptions. You can highlight key features, benefits, or special offers related to the products.

5. Blog Posts: Share links to your blog posts or articles that provide valuable information or insights about your industry or business. Summarize the content and include a compelling call to action to encourage users to read the full article.

6. Seasonal or Holiday Posts: Create posts tailored to specific seasons or holidays, such as seasonal promotions, holiday specials, or festive greetings. Regularly update these posts to reflect the current season or upcoming holidays.

7. Customer Testimonials: Share positive reviews or testimonials from satisfied customers. Please include a brief testimonial quote, the customer’s name or initials, and, optionally, a photo of the customer (with their consent).

8. Behind-the-Scenes: Offer a glimpse behind the scenes of your business to humanize your brand. This can include photos of your team, office, production process, or events. Showcasing your business’s personality and culture can help build trust and connection with your audience.

These are just a few examples of the types of Google My Business posts you can create. Be creative and tailor your posts to your business’s unique offerings and target audience. Remember to include compelling visuals and strong calls to action to maximize engagement.

Google My Business Post Image Size Guide

To ensure the best display and performance of your images in Google My Business posts in 2023, I recommend referring to Google’s official documentation or support resources. They usually provide detailed guidelines on image sizes, formats, and aspect ratios for various types of content, including posts.

Following Google’s recommended image size guidelines, you can ensure that your images appear clear, properly formatted, and visually appealing to users who view your Google My Business posts.