How affective SSL is http vs https (focus on website security)

How affective SSL is http vs https (focus on website security)

These days, everyone is looking for the security of their website. As they know even a single vulnerability can infect the connected devices.  Business owners are rapidly embracing cybersecurity to ensure their data and consumer’s faith in their organization.

For an organization’s security is not only a matter of business continuity but as a matter of survival. So they started realizing the difference between HTTP vs HTTPS.

The websites use HTTP, but in the year 2014 Google recommended the websites to switch to HTTPS. Then only the e-commerce pages really took it seriously, to boost this Google announced that the HTTPS sites will get a minor ranking bump.

Now it becomes necessary why it is so important to switch over to HTTPS. Is it really important to switch? Will it affect your SEO efforts? To get the answer to this question you need to understand the difference between HTTP and HTTPS. It is important to understand the basics of HTTP and HTTPS.

What is HTTP?

Hypertext Transfer Protocol allows communication between different systems. It transfers the data from one web server to a browser that allows the users to see the web pages. This protocol was used for early web sites.

What is HTTPS?

Hypertext Transfer Protocol Secure come into existence due to the problem HTTP was not encrypted means it can be easily stolen. HTTPS contains an extra layer of security by using SSL (secure sockets layers). This security layer creates a secure encrypted connection between a server and a web browser. It helps to protect your sensitive information from being stolen as it transfers between the server and the browser.

The Main difference between HTTP and HTTPS

• SSL security certificate

The most important difference between the two is the SSL certificate. Basically, HTTPS is an HTTP with additional security. But the security is extremely important for a website as it contains the data from its users like credit/debit card information and passwords.

• Translates the basic data into a code

In an HTTPS website, the SSL encrypts the information that users supply to the site. Its main function is to translate the basic data into a code. If some hacker tries to steal the data which is communicated between the sender and receiver, he would not be able to understand it due to its encryption.

• Transport Layer Security

HTTPS  also secured via TLS that helps to provide data integrity. It prevents the transfer of data from being corrupted, modification and authentication, that proves your users are communicating on a safe website.

• Usage

HTTP is used by websites like Internet forums, educational sites. As there is no secured access is required to visit these websites. For example http://www.ndtv.com. Whereas HTTPS is required by the Banking Websites, Payment Gateway, Login Pages, Corporate Sector Websites. For example https://paytm.com/

Functions of SSL Certificate

It authenticates the identity of your website, protects your visitors from being redirected to fraudulent sites linked to malware or virus.

It secures your web site’s data via an encryption process by ensuring your customer’s sensitive info is safe from unauthorized connections.

The Benefits of switching to HTTPS from HTTP

• Algorithm favors HTTPS sites

Around 40% of the websites are on the first page of Google are HTTPS. Google has confirmed that it favors HTTPS sites and it wants to ensure the best user experience to its users. In case your website is not secure, it could be getting outranked by similar sites that are HTTPS.

• Builds trust among the visitors

HTTPS encrypts all communication, so the sensitive information, as well as browsing history, is also safe. Nobody will like to use your website in the absence of security as an insecure website can put their personal information into a risk. The secured website helps to build trust among your business customers.

• Preserve Referrer data

HTTPS makes Google Analytics more effective. It is due to the security data of a website which is referred to save with the use of HTTPS. Whereas the HTTP sites referral sources just appear as direct traffic. It is the great advantage of an HTTPS for SEO in itself.

• Create a great mobile experience

If you want to use Accelerated Mobile Pages, then you need HTTPS. As the AMP is created by Google to load the content onto mobile devices at a much faster speed. AMP is a kind of stripped down HTML. Creating a mobile-friendly website is important for you to increase the importance of mobile search ranking and local SEO.

• Increased rate of conversation

A nontechnical user understands secure connections such as HTTPS websites. It simply increases the conversation rates on your website. After the new HTTP labeling of Google results in the larger conversation rates.

• Updated browser labels

Google is updating the labeling for an HTTP site in Chrome’s URL bar with gray color information that tells a visitor the site is not secure.  For a plain website HTTP, Google mentions “Not Secure”. However a user might not understand the same technology, but likely feels the sense of unease, from seeing that label on the site they are browsing.

Conclusion

Both HTTP and HTTPS both are the hypertext document transferring protocol. HTTPS provides a secure way to transfer data from client to server and vice-versa on the internet. Deploying HTTPS not only increases the SEO ranking but also allows you to stay on good terms with Google. Even a nontechnical person understands the HTTPS is secure.

An HTTPs website is crucial when a customer is doing a monetary transaction like shopping through an e-commerce website. The buyer to make sure that his personal information like credit card or online banking details must be secured. The HTTPS URL do the same thing for you it assures that transactions must be safe.

The browser enforces slightly higher security policy for an HTTPS to reduce the opportunities for the client. Increase your RO, improve the SEO ranking, turn your visitor into a potential customer convert your HTTP to HTTPS today!

Live Chat Support

Live Chat Support –available free live chat

Live chat support offers a business to chat in real time with the visitor of the website. This support is provided by a visitor for its queries. Generally, the live application is provided for real-time visitor monitoring, invisible traffic analysis, website integration, and secured administration control.

Live chat is crucial when it comes to brand as it allows customers to get in touch with the seller or the service provider. It is helpful to increase customer satisfaction and when you are providing additional benefits to a customer.

Basically, a live chat is an instant messenger with a professional twist. You will answer quickly and accurately and the customer even doesn’t bother while it’s happening. It means it does take much time to do this.

Simply we can say it is the most dynamic method to connect to your customer.

How live chat helps your business?

• Return on investment

As per the study live chat for sales given 305% return on investment over a period of six-month. It is really an impressive return considering an application like live chat which is easy to use. Although this revenue will not even taking a huge headache.

It also saves the expenses of equipment and manpower. A single customer support agent can handle the multiple chats at once. This is a great option for the customer who doesn’t want to spend time on a phone call or wait for an email.

Connecting to live chat is easy and increases the chances of buying your product as compared to those businesses who are connected through other communication channels.

• Expand market reach

The reach of your business may be limited to the area as its hard to reach the customers who live at greater distances. Having a website doesn’t mean that all customers feel comfortable to place an order for you.

Having live chat support ensures that a customer is being able to contact you easily to make purchase inquiries. Even an international customer reaches you, through live chat easily as compared to a phone call.

Live chat is done in a sophisticated monitoring and tracking features which alerts your agents of new and recurring website visitors.

• Provides an edge over competitors

The internet is a highly competitive landscape. There are a large number of businesses who are still not utilizing the live chat support software. As per the data out of 1000 online businesses, only 9% implements the live chat support.

On the other hand, the customers’ usage of live chat support has increased from 38% to 58%. Providing an edge to your competitors makes you a more desirable choice. It is vital to implement in more businesses in the future.

By the year 2020, the market is predicted to further increase to $819.2 million. It means that more and more users are considering live chat software a highly preferred customer digital engagement channel.

• Customer’s convenience

The customer is a king and its convenience is the first priority. The customer who had a bad experience on a website is less likely to return and its almost guarantee that it will not visit again.

Obviously, having a bad online experience could cause due to lots of different things. Out of these things, one of the biggest is the inability to find a simple and fast way to connect to the company.

Once a customer contacts your company they still expect convenience and ease. This convenience in the form of response time, sending documents, etc. really makes your customer experience great.

• Feedback from customers

Most live chat applications contain a built-in customer survey. These surveys often presented immediately following by a chat. These have a high rate of response as the customer is already engaged with your website.

Customer feedback is crucial, it is helpful all the time. But a live chat survey is valuable due to the data easily reported and analyzed via live chat application software.

• Reports and Analytics

Live chat is not limited to, the customer’s point of view, you can check the performance of your staff as well. Using email support you can record the messages sent between you and your customers. It provides a limited degree of accountability as well as the ability to review your manpower.

It is difficult to review staff performance by listening to all calls and time to listen to at least a single conversation. Whereas a live chat provides you the ability to view all sorts of customer reports and chat histories of all your agents.

You can easily access the visitor data with the access to chat histories, agent performance reports etc.

What are the requirements to implement live chat?

Implementing a live chat is an easy venture. But there are some minimum requirements which you need to fulfill.

• Server requirement

Now a day most live chats are cloud-based and hosted by a chat company. So your organization’s server plays a little role and there is no specific requirement for hardware.

In case you want to utilize the application which is directly installed on your server, your requirements may vary.

• Visitor requirement

Make sure that your customer can access the chat tool as all popular operating systems are supported by it. An updated browser provides the best experience in this case as it works for mobile customers. Keep in mind the most popular browser can interact with live chat applications.

• Agent requirements

Like visitors, agents also require an updated browser to view the interaction of live chat. The agents handling the chat through mobile devices ensure that the device is using the most updated mobile browsers for its operating system.

• System requirements

If you are going for a video and audio capabilities offered by many chat applications. All popular systems support, but the older browser has some issues his type of chat. It is important that the visitor and agent are also using the most updated versions of their browser.

To increase the sale for your business, you should not ignore the live chat software. It not only gives faster access support but also helpful in their purchase process.

Next Generation Google SEO Expert

Google SEO Techniques that Will Matters More in the Next Generation

In today’s digital world, search engine optimization sounds more in almost every business. Business owners show more interest in optimizing the websites to hold the top position in the search engine results.

Until now, there are a plethora of SEO strategies that have yield better results for modern business. These SEO strategies are getting advanced according to the emerging technologies and changing lifestyle.

The technologists believe that the next generation of SEO will bring a revolutionary change in the digital market. Many studies have shown that the next generation SEO exists already which is unseen to the public as they are emerging slowly.

Read this article to know about the next generation Google SEO techniques that will be creating a great impact in the competitive business market.

Level of Search Engine Optimization in the Next Generation

Content Rules the SEO Forever

Content is the King that plays a vital role in search engine optimization. You may think that whether the content will acquire importance in the next generation. In fact, content is the heart of the marketing strategies that never lose its power in SEO.

Content is the main part that can grab the attention of the targeted audience and increase the ranking of the website. The increase in ranking takes the website to the top place of the search engine results. The keywords that are fixed within the content is the main reason for optimization.

Your content must be created based on the basic principles to meet the quality standards and not only to improve the rankings. Whatever the type of content you tend to create, it must be understandable and impressive to the readers.

This helps greatly to publish the brand as well as reach the top place of the search engine. Many SEO experts have said that Quality content and search engine optimization will lead to continued growth in the business.

This proves that content will rule the SEO in the next generation and helps the marketing goals of the business owners.

Brand Building

In this digital age, there is a huge improvement in search engine optimization. But every technology that impacts SEO is developed to build your brand. So, you have to optimize your brand in such a way to improve the traffic.

The website is the best idea to show your online presence to the customers and sustain in the midst of your competitors. The brand building is followed to build the relationship between you and your customers. The next generation SEO will help the business owners to have a continuous loop in your business.

Link Building

Link building is another part of SEO that helps to increase the website rankings. Usually, different kinds of links are inserted within the content, as it will navigate the user to the related website. The link building has its own functionalities and benefits in SEO.

Therefore, they are widely adopted to utilize its benefits on the webpage. The quality links that are included in the content never fails to provide its uses to the users. The common type of links that have been used in SEO are

Editorial Links

Editorial links are one of the most valuable backlinks that helps you to earn many rankings when other authors fix in your articles. The perfect and shareable content enable you to obtain the backlinks from other websites.

White Hat Links

Some website owners have the habit of purchasing the backlinks in order to increase the webpage rankings. But it might be the black hat links and it will not be much effective. Hence, you need white hat links to suit the standards of Google SEO.

The link building strategy will acquire a great value in the search engine optimization of the future. So, make use of the link building and enhance your business to gain more profit.

Relative Click-Through Rate

In the Relative Click Through Rate strategy content has a major role that enables the visitors to click the page. While searching for content the audience take advantage of keywords and meta description to make decisions.

The clear meta description makes the audience to visit the page by clicking on it. each click that is made by the visitors are noted by the smart search engines. These ratings appear on the search engine result page (SERP) that supports it to improve the rankings. Therefore, you have to give more focus on

• Perfect title for the content
• URL of your website
• The domain of the website
• Relevant information on the webpage
• Description of the content based on the visitors’ interest

When you give more importance to the rate per click and optimize the website based on it you can succeed in the next generation of Google SEO.

Voice Search

Voice search is an essential strategy that is mainly used to help search engine optimization. It is expected that voice search will make a revolutionary change in the searching method of the users.

In the past years, people have the habit of typing certain keywords to derive the required content from the internet. Nowadays, the voice search is getting more popular among the public as it eases the way of searching.

The development of many voices searching hardware is another reason for its huge impact on SEO. For instance, voice search hardware like Google home and Amazon Echo are more popular these days.

With these products, people are searching for the required things with the help of voice. This reduces the time of typing and acts as the best method for all people. When you optimize your website with the voice search feature this give hand to the people who are all searching through voice. This will increase your lead and sales of your business thus increasing the ROI of your business.

Thus, these are all about the next generation of Google SEO that drives your business to the next level. The improvement of SEO strategies is possible and they will hold a great place on the internet.

The only thing you have to do is optimizing your website with qualitative and innovative aspects. Know about next generation SEO and get ready to implement them in your business!

Search Engine Optimization – Let search engine giants like Google, MSN, Bing and more love your website holding it just below the search box. This is for what our search engine optimization experts work with the latest SEO techniques and tools.

Local Search Engine Optimization – Local search is huge and a multibillion-dollar market. Main search engines focus on local search tools as the most effective and best strategy for continuing and increasing growth in online.

Pay Per Click – PPC, the most effective marketing method to turn each click to the customer! It is the perfect combination of two important factors that bring success in PPC. They are keywords you bid on and your website.

Website Design And Development – With millions of websites on the web, you get hardly 3 minutes to arrest the eyes and attention of the visitor. Hence just a web design will not work for you. Our web designing experts design and develops the website.

Boost Traffic, Sales and be Noticed on the Web

Web999 aims at increasing your online reach and boost website traffic through high SERP ranks. Listed below is what we offer under internet marketing.

• Search Engine Optimization
• Online Reputation Management
• Pay Per Click Management Services
• Local Search Engine Optimization
• Social Media Marketing
• Web Design And Development
• Link Building Services
• Content Marketing Services

Benefits of digital marketing

Digital marketing is the marketing of products and services using strategies like the internet, electronic billboards, social media, and any other digital form to reach out to the customers. Experts in the digital marketing platform consider it as an endeavor that requires new ways of approaching clients, and their behavior compared to traditional ways of marketing. Most people are researching and buying products online thus digital marketing becoming more helpful each and every day. Here are some of the benefits of digital marketing that will help you make the right decision for your business.

{1} Improved change rates.

Not at all like different sorts of promoting, computerized advertising encourages you to have a two-route discussion with your customers. It additionally causes you to contact your clients whenever as opposed to making telephone considers in this way improving it a thought. While changing over a client online you should simply make your showcasing technique all the more captivating. Communication, like sending them messages and giving them a chance to get familiar with your organization, can produce leads, in the end, expanding the transformation rates.

{2} Higher incomes.

Increment in change rates will prompt heaps of beneficial advantages for your business as far as higher incomes. You should utilize the advanced stage to comprehend client buy design and furthermore utilize different computerized showcasing channels to accumulate valuable information while promoting your image. Income development will support both little and medium endeavors to have better odds of developing their workforce.

{3} Strategist with significant information and investigation.

While utilizing advanced promoting you can have the precise number of individuals who have seen your site landing page. Google examination causes you to know track details and data about your showcasing site like the area and the number of individuals visiting your profile. This knowledge encourages you in organizing the advertising channels. Information investigation gives you a superior comprehension of the viability of your showcasing systems.

{4} Content execution and lead age.

When you make an effective content, you should begin advancing it via web-based networking media. Through such systems, purchasers would almost certainly find out about items and administrations through impact from others. Google considers your substance commendable relying upon how you got a commitment on the locales along these lines boosting your positions easily. Moreover, you are additionally creating leads where individuals download it, therefore, constructing better mindfulness for your image.

{5} Earn people groups trust and construct brand notoriety.

The more solid the informal communities are the higher the trust rate it can produce from focused groups of onlookers. Individuals dependably believe data about a specific brand if the information originates from the general population they know. Also, when their desires are met the brand notoriety will be great and subsequently open new entryways of chances for achieving greater markets.

In end, advanced promoting encourages communications with focused gatherings of people along these lines accepting power over other customary techniques for advertising. Advanced showcasing benefits all sizes of organizations by offering access to the mass market at a reasonable cost. It additionally permits customized showcasing not at all like print publicizing and TV.

Best SEO Services in Ahmedabad 2019

Web999 is a main SEO organization in Ahmedabad that has confidence in the intensity of SEO for boosting the computerized development prospects of any business. We give result-arranged administrations to SEO showcasing in Ahmedabad supported by all around looked into systems for durable outcomes from a SEO battle.

Our in-house group of master SEO strategists helps a business in drawing in natural rush hour gridlock and conveying the site to the principal page of web index results in least time.

We recognize the correct watchwords important to a business and guarantee finish straightforwardness by giving intermittent SEO survey reports to follow the outcomes from a SEO battle.

We are knowledgeable with various on-page and off-page SEO systems and give powerful SEO benefits in Ahmedabad, making us a solid player in the SEO scene of Ahmedabad.