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The Importance and Types of Backlinks
Search Engine Optimization (SEO) involves several elements that assist in improving a website’s visibility and ranking on the search engine results page (SERPs). It is one of the most practical and economical methods of enhancing the website’s performance for a smooth user experience.
Backlinks are the links that go from one webpage to your webpage. They are also known as ‘inbound links’ as they drive website traffic from that webpage to your webpage. Backlinks serve as a vote of confidence from other websites, communicating to the search engines that ‘the content is genuine, useful and valuable’. The quantity and quality of backlinks that your page earns from various websites help in ranking your page higher on the SERPs and getting more visitors to the website.
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It’s quite hard to hack on WordPress. Moreover, WordPress comes with a superb User Control guidebook. You may offer usage of various end consumers at several degrees without undermining together along with your internet site’s stability.
Even the WordPress core applications are extremely reliable because it’s audited by programmers also can be upgraded around 80 instances daily. WP time-capsule is really actually just a plug into back up your entire computer data in the event there is an assault. Afterward, you’ll find plugins for WordPress stability such as iThemes stability and also WordFence which scans the site for virtually any virus illness. You’ll find plugins that assess which the top WordPress topics we downloaded would be either real or maybe not. Distributions such as CodeGuard can be employed for scanning this sort of function. In addition, there’s an intriguing truth, in 2014, owing to some flow of 5 thousand Google accounts, WordPress reset 100,000 passwords to protect users.
WordPress has a Reactive Website Design.
Using the arrival of smartphones, even increasingly increasing numbers of folks are utilizing their phones and tablet computers to manually surf the internet which instantly usually suggests a lot of people might love to get WordPress by using their mobiles. WordPress includes a huge number of thousands of thousands of thousands of tens of thousands of topics that can be receptive to both other and mobile handheld units. It’s possible for you to edit articles in your own WordPress site, upgrade things, and add data documents, throughout your smartphone. In addition, you’ll find several WordPress topics open that can be accessible in virtually any screen measurement.
WordPress is exceptionally Secure
You’ll find lots of no cost and accessible CMS accessible besides WordPress you may use for producing the internet sites. However, WordPress is popularly believed to be the absolute most search engine optimization friendly CMS. The very simple and thoroughly optimized code creates the search engine spiders crawl WordPress internet sites readily. WordPress graphics possess a suitable description, name, and meta tag tags making certain that a much better search engine optimization. WordPress handles this search engine optimization itself. Afterward, you’ll find a lot of search engine optimization plugins in WordPress such as Yoast search engine optimization and in 1 package search engine optimization which significantly enriches the visibility of one’s site within the search engine optimization. Business people want their own internet sites to better rank improved for his or her profit, so WordPress may be the perfect solution in their opinion.WordPress is exceptionally scalable, so meaning that aside from the number of contents included from you personally, the growth of targeted site visitors seen, your own WordPress internet site may provide the most suitable optimal performance for your own personal. There wouldn’t be any problems like internet site crashing, a few plugins never reacting or traffic’ targeted site visitors currently getting minimal. WordPress is exceptionally scalable, and that’s the main reason big firms like CNN and Sony tunes utilize WordPress. This element leaves WordPress the very primary decision between business people.
Plugins Designed for practically Any Such Thing
Right here I am listing out 8 astounding added benefits of deciding on WordPress for construction business internet sites: inch. WordPress is an Internet Search Engine Helpful
You’ll find lots of topics which are encouraging lots of big internet sites such as this of Sony songs. Just about every single blogger commences small at first. From shared web hosting to dedicated moving and hosting the domain name, WordPress presents every one of the scalability that individuals want. Additionally, using growth in the information on this internet site along with time, people want more disc area. We may boost the SSD distance additionally. That’s the reason why such significant internet sites are hosted about the WordPress system.
Plugins are applications that are incorporated together along with your own WordPress internet site to automatically incorporate lots of useful and exciting plugins. That was really just a WordPress plugin to get every single feature you might consider. Copying your entire data documents and graphics we all now have WP time-capsule. To add compacted pictures, we now have WP Smush. You’ll find plugins to automatically increase search engine optimization performance such as Yoast search engine optimization.
WordPress is exceptionally Scalable
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In web999 we understand how important your company’s online reputation is, and we insist on the importance of a well-structured responsive website by incorporating principles, with a specific and professional look suited to your business, Focuses on ease in navigation for end users. .
The web-field is a platform for all future businesses, and we are ready to help you stand between your current and future competitors. We design, develop and promote the expectations of your business objective. We are experts in performing strategic internet marketing campaigns that are tailored to your purpose and budget.
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WordPress is the most popular blogging software around the globe today. It is used by literally millions of people, and therefore it has become a force in the world of the Internet. If you want to develop your own website with WordPress, you’ll need to find a web host that will be able to work with this kind of platform. Otherwise, you can end up inconveniencing yourself or denying yourself of some of the key functionality that it provides.
First of all, it’s important to understand that WordPress is for more than just blogs. It’s actually a comprehensive CMS, or content management system, that can handle the development and management of any kind of website or online presence. It’s easy and intuitive to use, and therefore it’s very popular across a wide range of industries and uses. Businesses of all shapes and sizes run their company blogs and their entire websites through WordPress.
If you’re considering doing the same, then you’ll need to find a web hosting company that can mesh with the WordPress platform. One way in which this is possible is to find a web host that allows for one-click installation. This means that all you have to do is go into your control panel or administrative area and click on install WordPress and you’ll have the software instantly available.
Without this ability, it’s actually a somewhat complex process to get the files onto your server and make sure they are in the right places, working in the right ways. One-click installation is therefore not just a great convenience, but also may be necessary to ensure that everything works as it should without any issues.
WordPress also has several other important needs. For example, WordPress functions through the creation and management of a MySQL database. Therefore your web host needs to be compatible with these databases, and you need to have a plan that allows you to create them. If you have another component that requires a database or are setting up multiple blogs, then you need more than one database and need to ensure that your plan allows for that as well.
Additionally, WordPress makes use of PHP coding, which is very powerful and provides many great features. Not all web hosts run scripts and languages that coincide with this, so you need to ensure that you find a web hosting company that works well with this, otherwise, your website will fail before it ever really gets going.
There are many different ways to build, develop and maintain websites these days. One of the most powerful is WordPress, an all-inclusive CMS that can do just about anything you’d like. To get the most out of WordPress and to ensure it works properly, you need to find a specialist web hosting company that thrives with WordPress installations and management. Look for features such as one-click installation that will make it stress-free to get started with your new software, as well as MySQL database and PHP support.
Choosing a web hosting service from the very best wordpress hosting companies is always a difficult task as we have to decide the one that works best for us out of all. We have to look for many aspects and altogether makes it a choice though. So how do you feel if someone make this task easier? So here I am with a comprehensive guide on how to choose web hosting server with 10+ important points to choose a web hosting carefully.
- Know Your Hosting Needs
To get the best hosting first to know your needs and add your own idea. Put everything inside and first consider what your actual needs are like the type of website you build, common things like WordPress blog, specific script support, special software, web traffic volume, etc.
Think 12 months ahead for the site and look for what you want to offer as well as what you need. Look for the simple fact that what are the resources that your website needed and yes, the size of the website also matters. For example, an e-commerce website needs a dedicated server to manage large volume and traffic.
If you are a novice, then start with shared hosting as they are cheap and easy to maintain. And you don’t have to bother about maintaining the database and server security.
- Server Reliability / Uptime Scores
The most important thing for any site is 24×7 operating web host as the visitors can visit it at any time across all time zones, so you need a stable host and good network connection with 99.95% uptime. To get an idea about it, go through the customer reviews, or track the web host server with a server monitoring tool.
- Server Upgrading Options:
Shared hosts are in demand and powerful as well. It can support a WordPress blog with 30k to 40k monthly visitors. Most of the time database connections work on the server so when more people connect to the website at the same time; it affects the performance. As long as you don’t have to manage the database connection, then shared hosting is a good option. But if you think your site will grow in the next few years then pick the host that gives you a chance to grow with better upgrades and plans. These upgrades are from shared hosting to a dedicated server or VPS for greater memory capacity, processing power, disk storage, and enhanced security features.
- Multiple Addon Domains
Domains are not costly, so there is nothing wrong to get more than one. According to a survey, 80% of the people who own hosting have more than five domains, and the rest of 20% have more than 50! So to manage these extras, they need extra space, and hence it is important to pick the host that support multiple domains.
- Signup vs. Renewal Price
During signup, the hosting deals are usually cheaper, but it costs too much at the time of renewal. So always aware of a discounted sign up price. Always check the ToS to avoid unpleasant surprises and also check up the renewal rates before signup.
- Refund Policy & Free Trial Period
When you pick the trial version, you might have questions like can I cancel a plan within the trial period? Or company have cash back policy? Or are they charges for cancellation? And you hence you have to know more about the hosting provider before you sign up for a free trial or pick any plan. So if things are not as per you imagine, you don’t lose more money.
Some hosting companies charge absurdly high cancellation fees so avoid such companies at any cost. Pick the one who provides money back guarantee even after the trial period is over.
- Essential Features:
Almost all hosting providers give features like file management and site stats but along with it also look for a one-click installer, FTP/SFTP, and DNS management. Also, look for a file manager that can access the .htaccess file.
It comes in various types like Simple Script or Softalucous.
FTP / SFTP Access for Better security:
It is valuable for moving large amounts of files safely. It uses for security propose and some host only provide file manager which is limited so look for both access.
.htaccess File Access:
Now this one is quite important to make administrative changes in the site. It has the power to control everything from a redirect to authentication of the password so in future it will be vital.
- e-Commerce Features
If you think to design and develop an e-commerce website with a specific shopping cart or need business transaction on the website r technical support, then you must have to pick the hosting service that supports e-commerce features. Some special feature includes SSL certification, one-click shopping cart, dedicated IP, and software installation. It helps you to reach a better local SEO rank.
- Control Panel
Control panel is a hub for all your activities, so a user-friendly control panel with thorough functionality is essential to host your account.
- Environmental Friendliness:
For some webmasters, an eco-friendly website host is a primary concern. As per studies, a web server can produce 630 kg of carbon dioxide! And on the other hand, a green host produces 0 carbon dioxide.
- Subscription Period:
Some web host forces the customers to pick a long period, but the main concern should one have to commit to long term hosting contracts? The answer is bog no more than a year or two until and unless it provides money back guarantees.
- Site Backup:
Equipment fails, computers crash and some other factors like a hacker can get into your site and change the index.php file or nuked the entire database. There is nothing to worry if the host takes regular backup of the site in no time. So always look for the backup otherwise do not pick the service.
- Live Chat or Telephone Support
According to me, prefer the company that provides support live chat over the phone or email with comprehensive documentation in case if you face any problem. In short, we all want that our site never crashes when people are looking for it, and hence we all want to support that works like S.O.S. button.
So with it, we end up the article. Hopefully, it is informative to you. Thank you!
When a person looking for products on the website, then the user experience defined the overall product and based on it, customer refers others to use it. User experience is composed of all personal interaction on the website via the medium of the web or mobile like action, behavior, perceptions, and satisfaction. Focusing on user experience on the website will benefit both the company and the customer.
For the online success SEO components might work as success foundation for online platforms, but if the users are not attracted to the content of the website, then you will get the limited results. Many people think that why website user experience is important, then there are many reasons behind this question and we are here with the answer.
Why Is Website User Experience Important?
First, let’s get a basic idea of user experience. It is about the feel that user gets with the interface of the system when he/she go through it. It includes any form of device or human interaction, but as we are discussing the website, we will focus on it only.
Here are the major reasons why user experience is important for the website.
Optimized UX increase the organic traffic:
If you want more engaged customer and increase traffic of the website, then the major change you have to is the interface of the website. Optimized UI/UX is the best option and solution to boost up the traffic of the site. The new user gets a different impression and revisits the site. Even the attractive UI design can push the user to go through the site, and when they explore different pages, they spend more time on it and find many useful things. Even the chances of sharing the website link are also increases and hence the traffic.
Mobile friendly UI can hold the target audience:
Most of the website has a problem when the user browses it on the mobile phone. A study says that about 60% of user face the same issue and it leads them to leave the site or that particular page.
As the number of mobile users increases, the searches through mobile also increases. And it is a fact that mobile devices are ruling the industry and the game changer thing that can show the exact customer behavior. So if you really want to improve your business, another change you can do is make the Mobile friendly website as well.
But do not forget to give the same feel of the pc or laptop. To do so hire the experienced developer as the interface attract more customer and improve sales.
Better UX and SEO:
With unique user experience and great content, the website can rank high in a search engine like Google, Bing, or other. But with a frequent update and continuously changing algorithms, gone are those days when you stuff the keyword and site got its place in top 10 search result. So it takes hundreds of points to consider. If we consider only SEO and user interface, then the best can reach to the target audience as the common goal is to give the best user experience. Good SEO can help to reach on the top, and good UX will fulfill the demand of user lie structure, site speed, easy navigation, etc. In conclusion, the best UX with the help of SEO can help you to reach the business goals.
Boost your business lead:
Yes, your website needs the content that users search for. But at the same time, you must have to include the lead generation strategy that enhances the experience of the user. For that, you need the person who can understand your business need and give you the output for the maximum business benefit. The best design can find out the best output from the website.
Improve customer engagement:
If we consider the best UX, then Apple is one of the best examples of it. They very well know how and where to navigate the website to fulfill the needs of the user. Visitors can easily find the path to reach their destination. The Zeigarnik Effect makes the users curious and always surprise them with the answer to the question ‘what’s next?’ So give a view that can build trust and engage the users for more time.
Stand apart from competitors:
Always try to offer something that your competitors can’t. It is not true only for the offers but the interface of the website as well. Most of the customer needs to do double click or zoom in the product to get a close view of it, and it reduces their interest and leaves the site. Ultimately it causes loss, especially for the e-commerce business. So an easy to navigate system is must to improve traffic.
Improve the usability of the site:
Put the exact information on the site and let the user know that they are at the right place. A good interface is needed that can deliver a perfect sense of information and make it practically possible. Even providing options to the visitors can help them to decide the choice of product. Set the architecture of the site as per a person’s brain behavior, and it will surely show the positive output.
When people go to the online platform, the first question that arises in their mind is, should I trust the website? So try such interface that can gain credibility of the users, and once you are successful in achieving it, you will ultimately gain the lead in the sales. If you earn the trust from customers the only, you can sustain in the market, and initially, it can be possible with the best UI/UX design of the website.
Attract target audiences:
You never know the location of your audience, so you have to take care of many things while you develop a website like multi-language support, Page layout, Structure of URL, and many more. Multilanguage reduce the bounce rate and visitors from a different area can feel comfortable as they get useful information in their preferred language.
So all these are the reason why the website interface needs to be attractive. What do you think? Share with us.
How affective SSL is http vs https (focus on website security)
These days, everyone is looking for the security of their website. As they know even a single vulnerability can infect the connected devices. Business owners are rapidly embracing cybersecurity to ensure their data and consumer’s faith in their organization.
For an organization’s security is not only a matter of business continuity but as a matter of survival. So they started realizing the difference between HTTP vs HTTPS.
The websites use HTTP, but in the year 2014 Google recommended the websites to switch to HTTPS. Then only the e-commerce pages really took it seriously, to boost this Google announced that the HTTPS sites will get a minor ranking bump.
Now it becomes necessary why it is so important to switch over to HTTPS. Is it really important to switch? Will it affect your SEO efforts? To get the answer to this question you need to understand the difference between HTTP and HTTPS. It is important to understand the basics of HTTP and HTTPS.
What is HTTP?
Hypertext Transfer Protocol allows communication between different systems. It transfers the data from one web server to a browser that allows the users to see the web pages. This protocol was used for early web sites.
What is HTTPS?
Hypertext Transfer Protocol Secure come into existence due to the problem HTTP was not encrypted means it can be easily stolen. HTTPS contains an extra layer of security by using SSL (secure sockets layers). This security layer creates a secure encrypted connection between a server and a web browser. It helps to protect your sensitive information from being stolen as it transfers between the server and the browser.
The Main difference between HTTP and HTTPS
- SSL security certificate
The most important difference between the two is the SSL certificate. Basically, HTTPS is an HTTP with additional security. But the security is extremely important for a website as it contains the data from its users like credit/debit card information and passwords.
- Translates the basic data into a code
In an HTTPS website, the SSL encrypts the information that users supply to the site. Its main function is to translate the basic data into a code. If some hacker tries to steal the data which is communicated between the sender and receiver, he would not be able to understand it due to its encryption.
- Transport Layer Security
HTTPS also secured via TLS that helps to provide data integrity. It prevents the transfer of data from being corrupted, modification and authentication, that proves your users are communicating on a safe website.
HTTP is used by websites like Internet forums, educational sites. As there is no secured access is required to visit these websites. For example http://www.ndtv.com. Whereas HTTPS is required by the Banking Websites, Payment Gateway, Login Pages, Corporate Sector Websites. For example https://paytm.com/
Functions of SSL Certificate
It authenticates the identity of your website, protects your visitors from being redirected to fraudulent sites linked to malware or virus.
It secures your web site’s data via an encryption process by ensuring your customer’s sensitive info is safe from unauthorized connections.
The Benefits of switching to HTTPS from HTTP
- Algorithm favors HTTPS sites
Around 40% of the websites are on the first page of Google are HTTPS. Google has confirmed that it favors HTTPS sites and it wants to ensure the best user experience to its users. In case your website is not secure, it could be getting outranked by similar sites that are HTTPS.
- Builds trust among the visitors
HTTPS encrypts all communication, so the sensitive information, as well as browsing history, is also safe. Nobody will like to use your website in the absence of security as an insecure website can put their personal information into a risk. The secured website helps to build trust among your business customers.
- Preserve Referrer data
HTTPS makes Google Analytics more effective. It is due to the security data of a website which is referred to save with the use of HTTPS. Whereas the HTTP sites referral sources just appear as direct traffic. It is the great advantage of an HTTPS for SEO in itself.
- Create a great mobile experience
If you want to use Accelerated Mobile Pages, then you need HTTPS. As the AMP is created by Google to load the content onto mobile devices at a much faster speed. AMP is a kind of stripped down HTML. Creating a mobile-friendly website is important for you to increase the importance of mobile search ranking and local SEO.
- Increased rate of conversation
A nontechnical user understands secure connections such as HTTPS websites. It simply increases the conversation rates on your website. After the new HTTP labeling of Google results in the larger conversation rates.
- Updated browser labels
Google is updating the labeling for an HTTP site in Chrome’s URL bar with gray color information that tells a visitor the site is not secure. For a plain website HTTP, Google mentions “Not Secure”. However a user might not understand the same technology, but likely feels the sense of unease, from seeing that label on the site they are browsing.
Both HTTP and HTTPS both are the hypertext document transferring protocol. HTTPS provides a secure way to transfer data from client to server and vice-versa on the internet. Deploying HTTPS not only increases the SEO ranking but also allows you to stay on good terms with Google. Even a nontechnical person understands the HTTPS is secure.
An HTTPs website is crucial when a customer is doing a monetary transaction like shopping through an e-commerce website. The buyer to make sure that his personal information like credit card or online banking details must be secured. The HTTPS URL do the same thing for you it assures that transactions must be safe.
The browser enforces slightly higher security policy for an HTTPS to reduce the opportunities for the client. Increase your RO, improve the SEO ranking, turn your visitor into a potential customer convert your HTTP to HTTPS today!
Live Chat Support –available free live chat
Live chat support offers a business to chat in real time with the visitor of the website. This support is provided by a visitor for its queries. Generally, the live application is provided for real-time visitor monitoring, invisible traffic analysis, website integration, and secured administration control.
Live chat is crucial when it comes to brand as it allows customers to get in touch with the seller or the service provider. It is helpful to increase customer satisfaction and when you are providing additional benefits to a customer.
Basically, a live chat is an instant messenger with a professional twist. You will answer quickly and accurately and the customer even doesn’t bother while it’s happening. It means it does take much time to do this.
Simply we can say it is the most dynamic method to connect to your customer.
How live chat helps your business?
- Return on investment
As per the study live chat for sales given 305% return on investment over a period of six-month. It is really an impressive return considering an application like live chat which is easy to use. Although this revenue will not even taking a huge headache.
It also saves the expenses of equipment and manpower. A single customer support agent can handle the multiple chats at once. This is a great option for the customer who doesn’t want to spend time on a phone call or wait for an email.
Connecting to live chat is easy and increases the chances of buying your product as compared to those businesses who are connected through other communication channels.
- Expand market reach
The reach of your business may be limited to the area as its hard to reach the customers who live at greater distances. Having a website doesn’t mean that all customers feel comfortable to place an order for you.
Having live chat support ensures that a customer is being able to contact you easily to make purchase inquiries. Even an international customer reaches you, through live chat easily as compared to a phone call.
Live chat is done in a sophisticated monitoring and tracking features which alerts your agents of new and recurring website visitors.
- Provides an edge over competitors
The internet is a highly competitive landscape. There are a large number of businesses who are still not utilizing the live chat support software. As per the data out of 1000 online businesses, only 9% implements the live chat support.
On the other hand, the customers’ usage of live chat support has increased from 38% to 58%. Providing an edge to your competitors makes you a more desirable choice. It is vital to implement in more businesses in the future.
By the year 2020, the market is predicted to further increase to $819.2 million. It means that more and more users are considering live chat software a highly preferred customer digital engagement channel.
- Customer’s convenience
The customer is a king and its convenience is the first priority. The customer who had a bad experience on a website is less likely to return and its almost guarantee that it will not visit again.
Obviously, having a bad online experience could cause due to lots of different things. Out of these things, one of the biggest is the inability to find a simple and fast way to connect to the company.
Once a customer contacts your company they still expect convenience and ease. This convenience in the form of response time, sending documents, etc. really makes your customer experience great.
- Feedback from customers
Most live chat applications contain a built-in customer survey. These surveys often presented immediately following by a chat. These have a high rate of response as the customer is already engaged with your website.
Customer feedback is crucial, it is helpful all the time. But a live chat survey is valuable due to the data easily reported and analyzed via live chat application software.
- Reports and Analytics
Live chat is not limited to, the customer’s point of view, you can check the performance of your staff as well. Using email support you can record the messages sent between you and your customers. It provides a limited degree of accountability as well as the ability to review your manpower.
It is difficult to review staff performance by listening to all calls and time to listen to at least a single conversation. Whereas a live chat provides you the ability to view all sorts of customer reports and chat histories of all your agents.
You can easily access the visitor data with the access to chat histories, agent performance reports etc.
What are the requirements to implement live chat?
Implementing a live chat is an easy venture. But there are some minimum requirements which you need to fulfill.
- Server requirement
Now a day most live chats are cloud-based and hosted by a chat company. So your organization’s server plays a little role and there is no specific requirement for hardware.
In case you want to utilize the application which is directly installed on your server, your requirements may vary.
- Visitor requirement
Make sure that your customer can access the chat tool as all popular operating systems are supported by it. An updated browser provides the best experience in this case as it works for mobile customers. Keep in mind the most popular browser can interact with live chat applications.
- Agent requirements
Like visitors, agents also require an updated browser to view the interaction of live chat. The agents handling the chat through mobile devices ensure that the device is using the most updated mobile browsers for its operating system.
- System requirements
If you are going for a video and audio capabilities offered by many chat applications. All popular systems support, but the older browser has some issues his type of chat. It is important that the visitor and agent are also using the most updated versions of their browser.
To increase the sale for your business, you should not ignore the live chat software. It not only gives faster access support but also helpful in their purchase process.